Intellectual Property Rights Policy
Superhive is a curated marketplace for original Blender work. Products that contain other people's intellectual property, trademarks, logos, brand names, characters from films and games, or recognizable real-world product designs are not accepted, regardless of how skillfully they're made.
This article covers what we accept, what we don't, how we're auditing existing products, and how to report a violation. It applies to all Creators and supplements the [Creator Policy].
If you're a Creator and you're not sure whether something you are planning to make is acceptable, contact us before you publish. We'd rather have that conversation up front than decline a finished submission.
If you're a rights holder and you've found a product on Superhive that infringes IP you own or control, see the Reports section below.
What we don't accept
We do not accept products that contain, depict, or are derived from third-party intellectual property without clear authorization from the rights holder.
This includes:
Registered trademarks, brand names, and logos. Examples: a 3D model of a Rolex watch, a Coca-Cola bottle, a Nike shoe, the Disney logo, or an Apple iPhone identifiable as such.
Real-world products with distinctive, recognizable designs. Even without a logo, many products are protected by trade dress or design rights. A car model that's clearly a 2024 Ford Mustang is not made acceptable by removing the Ford badge.
Characters, props, and assets from films, TV, games, books, and other media. Pinocchio, Baby Yoda, the Iron Throne, Pokémon, Mario, Hogwarts. This applies whether the source material is current or decades old. "Public domain" is a narrower category than most people think, and even a public-domain character can be protected through a specific company's modern depiction of it.
Likenesses of real people used without permission, including celebrities, athletes, and public figures.
Logos, emblems, and marks of organizations, including sports teams and leagues, universities, government agencies, and military units.
This list isn't exhaustive. If a product depends on a recognizable brand, character, or property to be appealing or marketable, it almost certainly belongs in this category.
What we do accept
Generic and original work is welcome. A sports car you designed yourself, a fantasy character of your own creation, a watch that looks like a watch without copying a specific brand, a robot that isn't a recognizable franchise robot. The test is whether the appeal of the product comes from your own creative work or from someone else's intellectual property.
Items that include incidental real-world elements may still be acceptable depending on context. If you're not sure, ask before publishing.
How this is enforced
New submissions. Our review team is declining new products that contain trademarks, brand names, logos, or other protected IP. If your submission is declined for this reason, you'll receive a message explaining why.
Existing products. We are working through products already on the marketplace. If a product of yours is identified as containing protected IP, you'll be notified and given the opportunity to remove the protected elements or have the product unpublished.
Reports. If you believe a product on Superhive infringes IP you own or control, please contact us at [email protected]. We respond to good-faith reports promptly.
A note on "but other people sell this"
We know some products containing trademarked material are still live on Superhive. That's a function of where we are in the audit, not evidence that the standards don't apply. We're working through it, and the direction is one-way: protected IP is going away, not staying.
Why this matters
If a rights holder files a complaint against us and we can't act on it quickly enough, the entire marketplace is at risk of being taken offline. Reinstatement after something like that isn't quick, and we don't know how long it would take. That's a risk we can't accept for ourselves or for the Creators who depend on Superhive being available.
Questions
If you're unsure whether a product you've made or are planning to make crosses the line, contact us before you publish. We'd rather have that conversation up front than decline a finished submission.