GDPR

On May 25, 2018, the GDPR (General Data Protection Regulation) became effective and enforceable. This set of regulations grants rights to citizens within the European Union and is meant to strengthen and unify data protection. 


The Superhive (formerly Blender Market) will apply these high privacy standards to everyone, even non-EU citizens. Here is what it means to you.

What's GDPR?

The GDPR (General Data Protection Regulation) gives EU citizens full rights over their data and how it's used. Failure to comply can result in steep fines. Under the GDPR, your rights include:

  • Right to be informed - Companies must be transparent in how they are using personal data and must inform users of this.
  • Right of access - Users will have the right to know what personal data is held about them and how it is processed.
  • Right of rectification - Where reasonably possible, users will be entitled to have personal data rectified/edited if they feel that it is inaccurate or incomplete.
  • Right to erasure - This is also sometimes referred to as 'the right to be forgotten', Here, users have the right to have their personal data permanently deleted upon their request and they do not have to provide a reason for the request.
  • Right to restrict processing - Users have the right to block the processing of their personal data.
  • Right to data portability - Where reasonably possible, users have the right to retain and reuse their personal data for their own purposes.
  • Right to object - In certain circumstances, users are entitled to object to their personal data being used. This includes, if personal data is used for direct marketing, scientific and historical research, or for the performance of a task in the public interest.
  • Right to object to automation - Users have the right not to be subject to a decision based solely on profiling or automated processing.

What's the Superhive (formerly Blender Market) doing for GDPR?

We're currently defining a roadmap to ensure full compliance and have been busy for weeks reading every last detail of the GDPR. 

Our Crew Will Be Ready to Handle Your Requests

Everyone here at the Superhive (formerly Blender Market) must understand what GDPR is and what role it plays in our day-to-day operations. In time, our support team will start to field requests from users. When this happens, we'll be ready with protocols and procedures in place to fulfill these requests quickly and efficiently.

We're Ensuring Your Data Stays Private 

Because we use personal data for marketing purposes and monitoring application performance, we've initiated a full audit of how this information is being used. In this process, we'll identify the mechanisms we have in place to safeguard this data, which include running through risk assessment scenarios to determine the impact a breach would have, should one occur. 

Know What We Do With Your Data

The most significant changes will come in the form of explaining, in plain language, the results of the privacy impact assessment. You will be able to see how your data is being used together with our various 3rd party data processors.

New Tools To Give You More Control

You will see new features and tools designed to give you 100% control over your personal data shared with us. These new features will include tools such as a new privacy center, data export options, profile deletion tools, and methods to prevent your data from being shared with other companies. Under the hood, we'll be taking new security measures to protect your data further.

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